Understanding Search & How SEO Can Help

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Just Google It!

Yes, officially accepted as a verb, search engines have become our cup of coffee in our daily virtual lives – you just can’t go online without using them! It’s pretty amazing how search engines put the information right at your fingertips with their highly intricate search algorithms and spiders that crawl the Web for meaty information.

Just Google It

Ultimately, the goal of search engines is to serve up fresh, hot, and steaming information that is relevant and valuable to the search queries of end-users without the fuss. That being said, search engines are faced with the daunting task of combing through the billions of websites on the Internet, indexing each of these pages and keeping them in databases where they can be easily tapped into when people hit the Search button. Needless to say, a true look at the precision and complexity of a search algorithm is nothing short of amazing.

For those of us who’ve already tried using search engines to satisfy our hunger for information, we all know that it’s in our nature to look at the first item that pops up in our search results page, with the expectation that we can immediately find what we’re looking for in the first few links – checking out 14,790 results one by one is a nightmare! Knowing that search engines would always serve up the most relevant information at the top has given much speculation about how this can be used by websites to increase traffic. One can image how deceptive and shady companies could benefit with a knowledge of how to manipulate search engines and rank their website at the top. This is why search companies go through strenuous effort to keep their algorithms confidential. Here are some optimization theories everyone should know about.

Keywords do the trick

Search engines rely on keywords to classify web content, so that when a search query comes up, results can be shown in no time. Using keywords throughout your web content to target specific search phrases may help your website become more visible in search results. This is a partial truth. Since an algorithm is just a string of code that is being interpreted by a computer, structured data is important. However, new methods are consistently rolling out to enhance this artificial intelligence for determining the best content. Stuffing too many keywords into your content can actually land your website on the bottommost pit of the search results, so be careful.

Link-buying was the hype of 2004, when search algorithms weren’t sophisticated yet. Back then, it was fairly easy to generate huge traffic by simply buying links in exchange for cash. Other methods, such as reciprocal linking and link farming were quite popular as well. Trying this out in today’s era of search can land your website with a penalty. However, natural link building and link acquisition strategies still have its legitimacy today; and when tactically executed, can deliver great results.

Content has always been King

More than just being a theory, creating quality content for your website builds up a strong foundation with which you can implement other optimization techniques. Search engine users and audiences are in need of relevant information, and if your website can provide that, it’s the stepping stone towards getting more traffic. It seems the focus in SEO today is figuring out methods of how to get links and traffic to your site. Here is a great concept: Produce content that will actually provides a benefit to your user – and watch how these obstacles begin to take care of themselves.

Submission Forms Fairy Tale

Once upon a time, search engine optimization was as easy as tagging your website with keywords, filling out a form, and submitting it to a search engine. Submission forms were quite popular during the early days of search engines, where websites were immediately indexed as soon as the submission forms were sent. Today, search engine submission is nothing but a faint memory of the carefree days of SEO back in the 90s. Nowadays, including what keywords you want to rank for in your page tags works about as effectively as drinking Radithor for vitality.

Having other websites link to your page or content is, in essence, the same as having Likes or Shares. Back-linking effectively establishes the credibility and relevance of the information that you have on you website. It’s like having other websites quote you as a good reference for the topic that they are discussing. Of course, the quality of the websites that link back to you is an important aspect in determining whether the back links merit something. Having a bogus or spam website link back to you can put your website into deep trouble.

Search optimization theories have stemmed from the way search engines operate and the way we interact with them. There’s an endless argument whether or not search optimization really does something to boost traffic and web visibility – well, it does! Having an understanding of things like how PageRank works, and it’s methodologies of passing editorial creditability across the web, the best practices of site architecture and structured data, among theories of what signals search algorithms place the most weight on, actually have an astonishingly beneficial effect. While it’s true that black-hat methods such thing as cheat codes, shortcuts, and manipulative tactics may work sometimes – it usually doesn’t last. Optimizing your website with white-hat methods and understanding best practices to make it visible is a huge stepping stone towards online success.

In any situation, understanding how something works to leverage the most benefit from it, is a winning strategy. Your website + High Rankings = Online Success. Think about it.

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About Author

Jourdan Rombough is a SEO Expert specializing in Website Visibility & Internet Strategy. He is an SEO Manager at MERKLE | IMPAQT, assisting Fortune 500 Companies with their visibility strategies. More...

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