SEO Writing – Get Your Articles Ranked in Search Engines!

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Are you still paying per click to get traffic from search engines to your site? Believe it or not, ranking organically in search is very achievable. SEO writing is the nitro-powered rocket you need to give your website a major boost.

Search engine optimization efforts can do wonders to boost web visibility and increase healthy web traffic. Many SEO methods can be implemented to make websites appear at the top of the organic search, as noted in our SEO checklist. However, the soul of a website lies in the quality of its content. Having the ability to write valuable content for your audience is important. But it’s even better to know how to write content that ranks high in search. Welcome to the Art of SEO Writing!

Below I have laid out everything you need to know to rank high in major search engines such as Google, Yahoo and Bing. This article then concludes with a case study containing all the detailed steps I took to successfully rank on Page One in Google for a keyword phrase. So let’s jump into it.

What Is SEO Writing?

The Internet is a great digital arena where people only need to type a few words and hit Search to find what they are looking for. Search engines bring fresh and platters of information right to our computer screens. So it’s ideal to gain traction with search engines to market products, services, and information to the people who need them (i.e., those who are searching for them). Strong SEO writing can bring your webpages to the top of those search results.

Search engine optimized writing focuses on creating web content designed to rank for targeted keyword phrases. Good SEO content is written not only to engage readers and visitors with valuable information. It is also optimized to rank high in search engines for terms that are frequently searched. In other words, if you want your webpage to rank on the first page of Google when best diet pill is searched, you must optimize that page so Google’s ranking algorithm can determine that it should be on top.

What Is SEO Writing Based On?

As search engine spiders crawl websites, they take note of how words are being used on each page. Google’s search algorithm factors over 200 signals combined to determine how relevant a webpage is for various keyword phrases and in what position it should rank. These algorithmic principles include complex methodologies, such as Latent Dirichlet Allocation (LDA)term frequency–inverse document frequency (tf–idf), and the Language Module (LM).

However, at a basic level, SEO writing is simply creating content that is rich with keywords and other elements that are relevant to the search term you want to target. Strong SEO writing makes your content attuned to both readers and search engine algorithms — a definite way of putting your website on the digital map.

SEO Content Writing Basics

Before we jump into how to write content that ranks high in search engines, let’s go over basic terminology:

Keyword Phrase

From a reader’s perspective, a keyword is simply a word or phrase that is being used in a search query. From a website owner’s point of view, it is the word or phrase that an optimized webpage is targeting to rank highly for. To determine the success of targeting, keywords are normally associated with a monthly search volume, which can be provided by various keyword tools.

Keyword Volume
Good SEO tactics entail optimizing webpages around keywords that get a lot of search volume. There are short tail and long tail keyword phrases. Typically, the more words in a keyword phrase, the less monthly search volume it has.

  • Short Tail: ink cartridges – 18,100 searches per month
  • Long Tail: hp 61 black ink cartridge- 1,900 searches per month

Keyword Research
Conjunctions, articles, some prepositions, and lexical words are not considered keywords because millions of websites use these words. However, they can be used to refine search queries and get more specific results.

Keyword Density

Keyword density, usually expressed in a percentage, is the rate at which a keyword or keyword phrase appears in a given content. It establishes how frequently information is presented in a webpage, helping to determine the relevance it has to keywords or phrases.

Keyword density is simply obtained by counting the number of times a keyword or phrase appears in an article, dividing it by the total number of words, and multiplying it by a hundred. Let’s say that the word “telecommunications” appears ten times within your 500-word article. Your corresponding keyword density is computed at two percent.

Meta Tags

Meta tags are short snippets of HTML that summarize your content. They are primarily used to aid search engines and other online services. Even though this data is not visible to users while they are on your webpage, it is visible when the webpage appears in search engines. The most common meta tags used in SEO are the meta title, meta description, and meta keyword tags.

Meta Descriptions

Heading Tags

Heading tags are the core structure of your webpage, making it a whole lot easier for both humans and search-bots to understand your content. Think of heading tags as lending your content the easily understood format of structured notes, outlines, or a table of contents. There is a hierarchy of heading tags. Your article title should be marked with an H1 tag. Subheadings supporting your titles are H2 tags, subsections under an H2 are H3 tags and so on. Using a structured methodology to present your content is beneficial to both search engines and your reader. It is considered a best practice in SEO writing.

heading tags

Semantic Markup

There are three primary forms of structured metadata — microdata, microformats or RDFa — to help search engines find structured semantic content within webpages. Such information, when related to reviews, people profiles, business listings, videos and events, is used by Google to enhance the snippets you find in search engine results pages or SERPs.

Example:

As you can see below, inserting “schema.org” markup to a video allows Google to display it as a rich snippet with a thumbnail. Using semantic markup dramatically improves clicks to your site.

Foo Video Snippet
Microdata is specified inside itemtype and itemprop attributes added to existing HTML elements:

schema code

SEO Article Writing – In Three Steps

Let’s explore the process of creating an article that ranks high in search. SEO content is not like your regular writing. It requires researching keywords relevant to your subject to find those used most frequently and then incorporating them strategically throughout your content. Below is a step-by-step process.

Step 1: Understand what people are searching for

Keyword Research

Keyword research is essential before beginning SEO writing. You can’t just choose random keywords for your content and then expect your page to rank high up in the SERPs. You have to learn more about your niche in the marketplace. What are the keywords that people often use in searches related to your product?  What keywords do your competitors use to rank their websites highly? Answers can be found using tools available on the internet like Google AdWords and SEMRush, as shown below.

Keyword Tools
Keyword research is important because it can help you formulate a battle strategy to boost your website’s rankings. Google AdWords Keyword Planner is a widely used SEO tool that provides excellent data for keyword research. Another tool I commonly use — even though it is not free — is SEMRush. With these tools, you can look up the volume of people searching for a specific keyword either globally or within a specified region. Data for monthly search volume is also available, giving you a glimpse of market trends in internet search.

Finding Good Topics

On a larger scale, researching questions that people are asking is a great way to find broader topics to write about. Sites like Quora and Yahoo Answers provide a great knowledge base for this. You can also use tools like Google Trends and Ubersuggest to complement your keyword research as well.

Step 2: Writing your content

Write Around Your Keywords

Based on your findings in your keyword research, you can then choose the keywords that you want your webpage to rank for. Choose a keyword phrase that has healthy search volume. It is a waste of time optimizing for any keyword that gets searched less than 250 times per month. Begin writing around your keyword phrase. Make sure you use it in the following places:

  • Meta Title
  • Meta Description
  • Article Title
  • Heading Tags

Also use LSI variations of your keywords in header tags and in body content as described below.

Leverage Latent Semantic Indexing

Complement your targeted keywords with synonyms and related terms, a practice known as Latent Semantic Indexing. Have you ever noticed how a search query can bring up results containing words that aren’t even included in your query? On a second look, you may notice these words are related to your original search query and the contextual meaning is similar.

Search engines use Latent Semantic Indexing (LSI), a process that associates words that are closely related with each other. You can broaden your article’s reach by including words or phrases that are similar or synonymous to your target keywords and key phrases.

SEO Writing Example

The infographic below is optimized for the target keyword phrase Best Face Cream — a term searched 1,300 times per month.

LSI terms related to this keyword phrase are: finestfacial, and lotion. These terms are used to enhance our target keyword phrase. (Information on how I acquired these terms is documented in the article Keyword Research with LSI.)

SEO Writing Infogtaphic
FURTHER READING – You can read about how the LSI keyword research in the above infographic was done in: Keyword Research with LSI

Step 3: Focus on algorithmic elements important to rank

Now that you have identified your topic and have your keyword research in place, it is important to know what page elements are valuable to ranking algorithms. Google’s algorithm has more than 200 signals that are factored together to determine your ranking position. Here are important elements to focus on while you are writing:

Keyword Density Elements

Keyword density is becoming less important as Google’s algorithm evolves. There was a time when keyword dense articles ranked high in search engines. However, Google has become savvy to the idea that natural writing uses variations of terms relative to the topic rather than highly dense repetition of one keyword. Goggle’s algorithmic updates have targeted ways to better detect natural writing. So keep in mind that putting too many keywords into your article can get your website penalized for keyword stuffing — a Black Hat SEO tactic. The optimum keyword density according to good SEO practice is around one to three percent. Matt Cutts, Google’s head of web spam, said in a video that a keyword mentioned once or twice within an article can impact a website’s rankings.

Keyword Placement Elements

Your target keywords should appear in the title tag, the meta description, the heading tags (h1, h2, h3, etc.), and a few times within the body of the article. Keywords should be strategically placed at the top portion of your web page since keywords tend to have more algorithmic weight above the fold.

On Page Media Elements

As Google sees it, the more variation of content provided on a webpage, such as pictures and videos, the better the experience for users. Fill your content with videos and pictures when possible. Be sure to tag them correctly by using the alt-attribute for images and wrapping your video in microdata like Schema.org vocabulary so search spiders understand what those elements are.

Semantic Markup Elements

Semantic markup is a system to help search engines understand what a webpage means. Over the last few years, the search community began establishing a precise vocabulary of html markup language. It is designed to capture more concrete and unambiguous information about a page in small snippets, instead of relying on parsing through large blocks of text.

The most effective elements of markup for SEO include Schema.org vocabulary, Open Graph Protocol, Twitter Cards, and Google Authorship. In addition to assisting with search engine parsing, semantic markup can dramatically increase your click through rate (CTR), as it is responsible for delivering the rich snippets in search results.

Twitter Card Example:

Adding Twitter Card markup in your HTML adds rich information into a tweet when someone references your article.

Twitter Card

Google Authorship Example:

By adding Google Authorship markup, your Google+ profile picture appears in your Google snippet. This is a proven method of improving click through rates.

Google Authorship
FURTHER READING – Semantic Markup | Google Authoship

On Page Metric Elements

As mentioned above, Google factors on-page analytics such as bounce rate into its ranking algorithm. Say your article appears on the first search result page for a specific keyword. Many people click into your site because of a good meta title and description. But your potential readers go immediately back to the search page (known as a bounce) because of low quality content. Google assumes your page is not providing a good user experience or is irrelevant. It drops you down in search results.

metrics
Because Google factors in bounce rates and time-on-site, it is paramount that you offer compelling, high quality content. It’s also important to have a compelling site design to encourage users stay on the page longer.

Meta Tag Elements

It is important to create engaging and accurate meta titles and descriptions for your webpages because they appear in three strategic areas:

  • the search engine results page
  • the browser window
  • on social media when they are shared (for example on Facebook)

It is imperative that you create unique meta titles and descriptions for each of your webpages — search bots do not like duplicate content. If you are not able to create a unique meta tag for a page, then it probably shouldn’t be a standalone page. Google does not rank (and sometimes penalizes) duplicate content. So it’s important to make sure you don’t have duplicate meta tags or content on your site.

There are three basic meta tags to optimize for:

 Meta Titles

Keep character length under 55 characters
Most SEO experts agree that the optimum length for meta titles should not exceed 60 characters. Keep in mind that Google cuts off text that exceeds the allotted space it allocates for titles, not by word count. I recommend 45 to 55 characters.  Google and other search engines automatically cut a long title short. Meta titles that end with an ellipsis “…” don’t look very appealing on search result pages.

Include your keywords
Best SEO practice demands that your target keywords appear in your meta title and in your body content — the closer to the beginning, the stronger they are.

Don’t bother with branding
Many website writers unnecessarily include branding in their meta titles.  This means wasted space in a very limited area. Google’s algorithm does this for you. Unless you want your brand to be displayed in a specific way, such as unconventional capitalization for instance, it is not necessary to include it yourself.

 Meta Descriptions

Keep character count under 160 characters
The optimum length for meta descriptions is 150 to 160 characters. Anything longer will be cut short with the infamous ellipsis.

Include your keywords
Although Google confirms that meta descriptions have little effect on website rankings, it’s still good SEO practice to write keyword-rich meta descriptions for the benefit of the end users. So do it for the click. When users search for your keywords, the keywords appear emphasized in bold on the results page. Having keyword-rich and compelling meta tags can increase your click-through rate (CTR), an important traffic metric.

OR leave them empty
Alternatively, some SEO strategists leave meta descriptions empty. In such cases, the search engine automatically pulls out snippets from your web content that are relevant to the search keywords. This method works best for websites that have more than three keywords, or those websites that host a huge amount of interrelated content. However, you lose the control of displaying the description you want your users to see.

 Meta Keywords

There is a meta keyword tag that can be used. However, it is not popular anymore. The meta keyword tag was a place to specify keyword terms you wanted your webpage to rank for. When new search engines such as Google emerged in 1998, they didn’t support the meta keyword tag. Search engines had learned that many webmasters would “stuff” the same word over and over into the meta keywords tag as a way of trying to rank better.

Even though Google does not support the tag, Yahoo and Ask.com still do. My advice is to continue using this tag. You may populate it with misspellings and unusual words that are relevant to your content but seldom used in your on-page content. Even though larger search engines do not acknowledge meta keyword tags, it doesn’t hurt to use them.

Linking Elements

When all is said and done, linking is still the backbone of Google’s algorithm. Linking carries heavy signal weight when it comes to ranking. It is extremely important to understand the science behind linking and SEO.

This is what the HTML looks like for a contextual link with anchor text.
How a link works

  1. Notes the URL that the link is pointing to
  2. Shows in the browser’s tooltip on hover
  3. Says where the link will open: the same window, a new tab, or a new window
  4. Contains attributes that determines if the link will pass PageRank or not
  5. Shows what the link will display as, on the webpage

The fifth element is the link anchor text (the actual words that make up the link). This is the signal that gives SEO clout to a page. You want to make sure your anchor text contains the targeted keyword featured on the page you are linking to, so you can rank higher.

Penguin Friendly Link Building

As part of its Penguin update, Google’s algorithm became aware of link-spamming. This was a major game changer in SEO. It used to be extremely easy to rank for keywords by building massive numbers of low quality contextual backlinks. Google’s algorithm can now detect patterns of unnatural link building as demonstrated below.

unnatural link anchor
It is obvious that when an article is very popular, people share it by building links to it. However, the majority of links tend to not all have the same keyword-rich anchor text. Instead, natural links have more emphasis on anchors like click here and variations of the URL (with and without the www). Penguin-friendly link building means to deliberately build links closer to the variation that you see below.

Natural Anchor Text

Link Building & LSI

The fact is, Google uses an algorithm that is based off of a set of rules that semantically tie words together. If you can reverse engineer the semantic correlation that Google associates between phrases, then you can capitalize tremendously on this power to rank high.

There are three different aspects of linking to consider:

 Internal Linking

Internal links connect pages within the same website. Using a link with descriptive anchor text helps Google understand what the page you are linking to is about. I have seen webpages rank well just from a good internal linking strategy.

Let’s say you write an optimized article targeting the keyword phrase lose weight fast.  To take advantage of the power of internal linking, go to other articles on your site and build links to your article using lose weight fast (and its semantic variations) as anchor text.  

 External Linking

External links point to webpages outside of your website. It’s a good practice to limit external links in your articles. That said, it is a very good practice to use them sparingly. To increase SEO value to your page, link out to authority sites elaborating on your topic. Google sees this as a positive signal of referencing good content. This in turn helps you to rank higher. 

 Backlinks

Backlinks are links TO your webpages from outside websites. Google holds in high esteem authoritative domains such as .edu and .gov websites, especially when it comes to building backlinks. For starters, look for relevant topics in high-authority websites and link to these articles within your website. Engage in active discussions with topics that are related to your niche, and entertain questions on your website. With  well-written and highly optimized content, you’re bound to attract inbound links from high-authority websites. You may ask institutions and agencies with which you have a special relationship to link to your website. Your alma mater or a business organization to which you belong are examples that come to mind. 

Algorithmic Elements Overview

This infographic visually summarizes all of the elements outlined above that are important to rank.

On Page SEO Infographic

SEO Writing Tips

Before plunging into the unknown waters of SEO writing, here are a whole bunch of great SEO writing tips and practices that you need to arm yourself.

Get a grasp on what your readers are looking for. Understanding your users’ intentions is the most common tip in web content development and it’s really spot on. You can only gather healthy traffic from people who actually find value in your website. So make sure that your web content is up-to-date, relevant, and valuable to your target audience.

Within the spheres of SEO, content has always been the king. High quality articles should be at the core of your SEO writing, because you’re developing your website to communicate with your human readers and customers. The search engines are merely the bridges that connect you with your readers. Always write web content for your readers first, then apply SEO techniques to make it visible to search engines.
Focusing on the content is not enough to bring healthy traffic to your doorstep and boost your website rankings. The digital world is purely written in codes, so it’s also important to check the technical aspects of your website. Check your website for broken link structures that can prevent search engine spiders from crawling and indexing your entire website. Maintaining good website architecture is beneficial to both your readers and the search engine bots.

Make sure you have a good user interface that delivers a great user experience. Aside from the usual website ranking metrics (PageRank, AuthorRank, etc.), Google also keeps an eye on your pages’ bounce rates. This is the length of time that a user stays on your page before bouncing back to the SERPs. A low bounce rate is a good indication that people stay longer on your website, perhaps to read more of your articles or to find something relevant to their search.

A great user experience is one of the best rewards for your readers. Explore your options to spice up your website — you can get creative and use cool animations to tickle your readers’ eyes. Always use clean and clutter-free website templates and make sure that your layouts keep your web content organized. It’s a good SEO practice to back up your great content with an equally enticing page setup that won’t make it difficult for your readers to see your content. Make sure that the text and background colors don’t clash horribly and that there is enough white space for your readers’ eyes to breathe.

Enrich your pages by adding multimedia content into your website. Most visitors love to see videos, pictures, slideshows and animations on your website. Just make sure that your media-rich content is relevant to your page’s topic. Videos work well to showing your readers how to follow through a process, while infographics are a great way to summarize confusing topics. Keep in mind, though, that multimedia content should be accompanied by keyword-rich text descriptions because search engine spiders can’t see it.

One best practice that works even better than the traditional SEO advice of writing interesting web content for your readers is creating write-ups that use questions for the title of the article and putting the answers on the content body. This format optimizes your content for search engines because people’s queries are usually in a question format. When you think of SEO writing, try to come up with the words that people might ask a search engine and use them as a title. Then follow up the question by answering it in the body of the article in a comprehensive and engaging way that readers enjoy.

Duplicate content is a major bummer in the world of search engines. Always write unique content for your site unless you want Google to slap you with penalties. Oftentimes, search engine spiders can detect duplicate content on your website even if you actually don’t have any. Poor link structure can be causing this problem, so it’s also best to check your website’s architecture.

SEO Writing Tools

With so many guidelines and different techniques, it’s no wonder many companies scour the Internet for SEO strategies that can improve their websites’ visibility on the web. There are a number of SEO writing tools that can help you check the elements of your articles and web content. What’s even greater is that most of these tools are absolutely free.

Keyword Research

Google Keyword Planner
Google’s AdWords offers Keyword Planner, a new SEO writing tool that combines the features of its old Keyword Tool and its Traffic estimator. AdWords Keyword Planner helps you find keyword ideas for your target words or phrases. It also has a feature that lets you multiply — that is, combine — several lists of keywords to create new keywords. It’s a great SEO writing tool that allows you to do keyword research; and it’s free!

Übersuggest
Stuck with poor keyword ideas? Übersuggest is a free online SEO tool that you can use to ignite a spark of creativity and come up with great keyword suggestions to assist you with your keyword research. Übersuggest takes your base term, adds a letter in front of it, and extracts suggestions from Google’s predictive search. It returns a large list of queries from its database of commonly searched terms. Übersuggest supports a vast number of global languages. It can obtain keyword suggestions either from regular web search or from specialized categories such as shopping, videos, recipes, news, images and a whole lot more.
ALSO: SEMRushGoogle Trends

Keyword Density & LSI

Visuwords
Use this tool to help find semantic relationships with your keywords. It provides a great visual display of related words and the different relationships between them. This is a great tool to assist you with LSI keyword research.

Tagcrowd
Tagcrowd is a simple SEO writing tool that helps you check the keyword density of your web content by creating a visual text cloud. Simply put in your page’s URL or paste your sample text into the field box, then click Visualize. Once it has created a visual text cloud of your sample text, it shows the frequently used words in your article as big, bold words, while the smaller and lighter words appear only a few times in your sample text.
ALSO: SEO BOOK

Duplicate Content

Copyscape
Copyscape is a widely used SEO writing tool that helps SEO writers and website owners check the web for duplicate copies of their content on the Internet. It is especially helpful to keep plagiarized content off your site if you employ outside writers.  All you have to do is to type in your page’s URL in the field box and click Copyscape Search. Or you may post content in the box provided. The tool lists the websites that may have matching content with your page. Although this SEO writing tool is available for free, premium users can get additional features for a price of five cents for every search. Copyscape also offers professional services for a monthly fee that can help you protect your web content from online plagiarism.
ALSO: PlagSpotter

Keyword Tracking

ZoomRank
ZoomRank allows you to regularly and effortlessly monitor your search engine rankings and local metrics. You can track how multiple keywords are doing day by day, and watch your optimization efforts and SEO writing skills turn into results.
ALSO: Authority Labs | SERP Fox

CASE STUDY: SEO Writing – From Start to Finish

This case study provides a step-by-step process for approaching content. It illustrates the effectiveness of combining an LSI strategy with SEO writing and link building. Finally, it documents the entire process behind getting a webpage ranked highly by Google.

1) Choose a Topic 

For the purpose of this case study, I created an article about things that get better over time such as wine, cheese and vinegar.

2) Perform Fundamental Keyword Research

Doing keyword research on this topic helps identify how people search for this information in Google. It’s important to understand what phrases are commonly used that relate to my article topic. Using Google Adwords, I identified four phrases with adequate monthly search volume.

Adwords Keyword Research
As you can see, things that get better with age is searched 390 times a month. Optimizing content around phrases that have a high monthly search volume is ultimately the first step to increasing organic traffic from search engines.

3) Do LSI Keyword Research

Researching additional words that Google semantically relates to your keyword phrase is an extremely important element to assist with high rankings. Identifying the synonymous and related variations of your target keyword phrase is a key element to success.

Synonymous LSI Keywords:

In search results, Google bolds the keywords that you are searching for. Look for words in bold that are not a part of your search query. These words have a strong semantic relationship in the eyes of Google. I call this sLSI (synonymous Latent Semantic Indexing). I was able to identify that Google correlates a strong semantic relationship between the words Objects with Things, and Better with Improve.

sLSI Example

TIP: Sometimes it can get difficult to find sLSI terms using this technique. When that happens, it can be useful to search your terms in a thesaurus like Visuwords to provide you with variations of keyword ideas.  You can then query Google to see if there is a semantic relationship.

Related LSI Keywords:

Also gather related LSI terms from Google’s related search suggestions at the bottom of the search results page. From doing this, I discovered the semantic relevance between the terms Time and Age, and to include the related elements of Wine and Cheese in my article.

rLSI Example
All of these terms have an established semantic relationship in Google’s index. Having this knowledge when writing content provides an advantage with Google’s algorithm. From doing this research, I was sure to include these additional words in my content:

Target Keyword Phrase: things that get better over time – 390 search volume

Synonymous and Related Latent Semantic Indexing Keywords:

LSI KRS

You can lean more about this process in my article on LSI Keyword Research.

4) Create the Content

Two important elements to focus on are keyword density and keyword placement. I placed my target keyword phrase in an H1 tag and in my meta title and meta description. Semantic variations were also placed in H2s and scattered throughout the page.

Below is a visual representation of the article’s keyword density, along with how the keywords were placed throughout the webpage.

VIEW ARTICLE: Five Things that get Better with Age – 213 words

Tag Cloud

 

Page Layout

5) Implemented Semantic Markup

I then implemented additional markup to help Google parse the article’s content, and provide additional data on what the article is about. You can learn more about how to implement these elements in the articles Semantic Markup and Google Authorship.

  • Schema.org Vocabulary – Article
    • Title
    • Image
    • Author
    • Date Published
    • Article Body
  • OpenGraph Protocol – Article
    • Title
    • Description
    • Type
    • Image
    • URL
  • Twitter Card
    • Summary Card
    • Creator
    • Site
  • Google Authorship

6) Build Backlinks

Now that the content was created and posted, it was time to start building relevance to it in Google’s eyes. This is done through link building. The method of link building used for this study was blogger outreach. This is among the highest quality link building tactics you can use. Blogger outreach is done by establishing connections with other websites and asking them to link to your content from relevant content on their site.

Based on the Penguin-friendly link building module described in the Linking Elements section, I built links to my article using LSI variations of our keyword term.

Link Building Anchor Text Variations:

  • things that get better with age
  • things that get better with time
  • objects that improve with age

lsi links

To build these links, I wrote three articles and emailed them to blogs asking if they would publish them on their site. I made sure they were high quality sites with a relevant niche. Typically, when you provide the high quality content yourself, it is not difficult to find sites to publish them and link back to you.

CASE STUDY RESULTS

To measure success, I tracked the following two keyword phrases:

  • Head Term: things that get better with age [390 vol]
  • Sub Term: things that get better with time [70 vol]

The interactive chart below displays the keyword progress with link building data. Once link building efforts started, it only took the article two weeks to rank on Page One in Google. When you observe the data below, you will notice a direct correlation between link building and ranking improvements.

Below, the SPIKES indicate when the links were built and the two line graphs track the progress of the keyword phrases. Position 1is represented at the bottom and position 100 is represented at the top.

Details on the links that were built:

Date PostedLink AnchorDomain RankExternal Links Count / NotesRefering Page URL
12/10/13things that get better with age5128 Linksthediscoveryblog.com/how-to-unlock-your-grandmas-recipe-secrets/
12/12/13things that get better with age41Duplicate Blog Posting / 6 Linkspeacepark.us/unlock-grandmas-recipe-secrets/
12/21/13things that get better with time411 Linkatlantawineguy.com/how-to-find-the-best-balsamic-vinegar-to-cook-with/
1/2/14objects that improve with age375 Linksonefineday.info/how-to-choose-a-great-wine-decisions-decisions/

Conclusion:

Within the same week that the first two links were built, you see rankings greatly improve for the term: things that get better with time (less competitive). Shortly after the third link was built, you see that another dramatic improvement occurred for both phrases, landing each of them on the first page of Google on 1/1/14.

This small case study demonstrates that good SEO writing can effortlessly rank high when LSI tactics are used in the keyword research and link building strategy.

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About Author

Jourdan Rombough is a SEO Expert specializing in Website Visibility & Internet Strategy. He is an SEO Manager at MERKLE | IMPAQT, assisting Fortune 500 Companies with their visibility strategies. More...

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