Optimize your Web Presence & Increase Your Traffic

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Welcome to SEO

Technology has dramatically shaped the landscape of business over the years. Business models are now adapting to provide products and services to the huge chunk of customers found online. Having a website where customers can look into products and buy with just a few clicks is a major advantage over businesses that generate sales solely from live customers. For growing writers, the Web can host a pool of dedicated readers and audience that can help build visibility and reputation.

If your still not savvy to SEO then CLUE IN! Welcome to the second decade of the 21st century. The Web is jammed with millions of websites, and leading people to your website is just like letting them find a needle in a haystack. Traffic is important whether you’re trying to sell your products and services on your website or you’re simply trying to expand your readership as a writer. However, building traffic is not as easy as offering competitive prices or writing what comes to mind. Optimizing your Web Presence is the key to bringing traffic into your website and boosting your online success.

seo definition

People turn to search engines whenever they want to find information but don’t know where to look for it. Optimizing your website in such a way that search engines can index your information as relevant and return links to your site on top of the search results can boost your presence on the Web and generate great traffic to your website. These are just some of the ways to optimize your website for your online success:

Great Content for a Great Website

Infrastructure and content are the foundations of a successful, high-traffic website. More than just getting page views and ad clicks, your website should have quality content and articles that give people valuable information. Web content should be written in such a way that your audience can get more by just reading your website. Building a website that’s easy to navigate and look for information can create a positive user experience that can lead to a more stable audience. A great website with high quality content can encourage other reliable websites to link to your content or use it as references for good information.

SEO Diagram

Know what people are searching for and write keyword-rich content on those topics. Remember, keyword phrases in web content should be used in moderation, because search engines are designed to look out for keyword-stuffing, which can cause your traffic to plummet. Keyword research and SEO writing are highly powerful and incredibly valuable skills when completely understood and correctly utilized. Lean them here!

Optimizing Beyond Borders

Social media networks hold a great potential in boosting your website’s popularity and branding, so it’s important to go beyond the realms of search engines to include multi-channel platforms such as Google+, Facebook, and Twitter, among others. Using keyword phrases that are consistent with your web content can optimize your presence across various platforms, and effective links can point back to your website and increase your traffic. Social media is also a great way to get connected with your audience, receive feedback, and establish your brand. Maintaining active social profiles that engage with audience discussions can assist with the process of putting your website on the top ranks of search engine results.

More and more are companies realizing the importance of SEO & SMO, as web optimization brings in a whole new world of possibilities for businesses and individuals. Optimization Theory is your resource to web visibility techniques and strategies to enhance your online presence!

Learn How To Power Charge Your SEO


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About Author

Jourdan Rombough is a SEO Expert specializing in Website Visibility & Internet Strategy. He is an SEO Manager at MERKLE | IMPAQT, assisting Fortune 500 Companies with their visibility strategies. More...

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